What is Web 3.0?

What is Web3.0?

Web 3.0, according to Wikipedia, is a term used to describe the future of the web. Web 2.0 would refer to the recent evolution of the web. A brief description of this evolution would be apropos. Wikipedia explores the following ideas in the first 179 words of its definition of Web 2.0

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Popularity: 100%

Social Software: Applications & Sites that Make Me Giddy

While social software is usually associated with web technologies, I personally don’t know why any collaborative software, social technology or conversational technology would not be included in the definition. In any case, a handful of these technologies have become necessities in my daily activities.

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Popularity: 5%

Zillow Mortgage Marketplace

Zillow Shakes Up The Online Mortgage Industry – But Does It Make Cents?

For the last 10 years, the online mortgage industry has been predominately dominated by lead generators such as Lending Tree, Eloan, NexTag & LowerMyBills. In fact, according to a Forrester research report in 2006, nearly 75% of all online mortgage applications were a result of online applications with lead generators who sell qualified borrower prospects to a stable of hungry mortgage brokers and lenders. Zillow’s transparent and free – yes free – mortgage marketplace aims to disrupt the mortgage lead generation category.

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Popularity: 6%

Extending Search Marketing Beyond the Search

Jeremy Liew provides insight into the future of search marketing in his post Monetizing Search. As I indicated directly to Jeremy, this really got me going on a number of thoughts as it relates to the data we are currently analyzing across our network. Our findings have been the following: Read the rest of this entry »

Popularity: 6%

The Future of Online Social Networking

I’m flattered that from time to time our investors solicit our perspective on the changing landscape of Internet media. Most recently I was asked to provide our thoughts on the future of social networking, the business model challenges, and the core components of an effective social media platform. Business model challenges are a multi -part blog in itself, and for the purpose of this exercise I will focus on the core components of a social network and how social networks will evolve over time.

Online social networks are driven by three primary functions: communication, context, & technology (or tools).

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Popularity: 6%

The Creation of Orphan Pages and How They Affect Supplementals and Rankings

I’ve spent a tremendous amount of time scouring the web for information on how orphaned pages are created, their effect on non-orphaned pages within a site, how they can drag your entire site into the supplemental index and how to recover or eliminate them. Jim Boykin provides great insight into the causes and effects of “supplemental hell”, one of which can be the inadvertent creation of orphaned pages. Jim provides great advice on how to ‘re-adopt’ or eliminate orphaned pages by linking to them. While this works great when a webmaster has only a few orphaned pages, larger sites that may orphan hundreds if not thousands… Read the rest of this entry »

Popularity: 4%

How to Value an Internet Marketing Company

As we consider approaching the market for investment, I thought it was worth spending a few cycles to share our perspective on the Internet Marketing segment. Internet marketing companies fall into a variety of labels: search, lead generation, banners, classifieds, email, rich media, etc. According to GP Bullhound’s March 2007 Report, lead generation is the fastest growing segment of online advertising (71% year-over-year)while search marketing still represents the largest segment of the Internet Advertising market (40%). Despite the various labels, Internet marketing companies are all traffic arbitrages, facilitating the delivery of customers to advertisers.

Two fundamental characteristics distinguish one internet marketing company from the next: how is the traffic acquired, and … Read the rest of this entry »

Popularity: 5%

From Our Perspective

I thought it might make sense to set the stage and provide a brief introduction of ourselves as a backdrop to future blog articles that we intend on publishing on DataBanqMedia.com. The observations that I make about the Internet are of course based on the collective experiences of everyone… Read the rest of this entry »

Popularity: 4%

Behind the Curtain: SEO

Everybody wants to rank higher in search. With 72 Billion worldwide searches each month, it’s no wonder. 85% of the clicks on search engine results pages (SERPS) take place on the natural, or organic search results. Companies have built entire business models and very successful enterprises on a keen understanding of how the Internet works, how to leverage search, and how to monetize visitors.

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Popularity: 6%